Sponsoring (EN)

This year, Saarland will organize the central festivities for the Day of German Unity (Tag der Deutschen Einheit, TDE). This is a huge opportunity for our state to present itself in the spotlight of nationwide attention. In addition to the protocol events with nationwide television coverage, there will be a large public festival in Saarbrücken, which is expected to attract hundreds of thousands of visitors. This will also provide companies and institutions with unique opportunities to present themselves.

The public festival will take place from 2 to 4 October 2025 and will cover large parts of Saarbrücken city centre. It will offer entertainment, debate and information with various themed areas, cultural highlights and a varied programme.

We invite you to participate in this special event with a sponsorship. Your commitment can become visible in a variety of ways (for information on separate vehicle sponsoring, see below). Here are some examples:

1. your logo on all sponsor walls before and during the event
2. mention in the official programme booklet/special newspaper supplement
3. presentation of your company on LED screens on the event site
4. own presentation area of various sizes on the public festival site
5. mention in social media posts
6. ...and much more!

We will be happy to send you our sponsorship booklet with further options on request.

Feel free to contact us, even if these examples do not yet include anything convincing for you: Become a supporter for a special area, a theme mile or a specific component of the cultural/stage programme, for example. Sponsoring in kind is of course also possible. We will work with you to find a customised way to present your company in the best possible way in the context of the Day of German Unity.

In a first phase until 31 March 2025, we will process requests with a sponsorship volume of at least 5,000 euros. In a second phase until 30 June 2025, we will process further requests with a sponsorship volume of at least 5,000 euros. In a third phase, which will run until 31 August 2025, sponsorship requests with a lower volume may also be considered. With regard to phases 2 and 3, sponsorship requests can only be considered if they do not contradict the results of the previous phase(s). All information can be found here at any time.

Vehicle sponsoring

Vehicles of various classes will be required from 1 to 4 October 2025 for the preparation and implementation of the protocol events, in particular to shuttle protocol guests to and from the individual event locations. Specifically, the following vehicle types are required:

• 3 upper mid-range limousines
• 2 luxury class limousines
• 5 minibuses (ideally 9-seater, alternatively 7-seater)

The vehicles must fulfil the following requirements:

• Mint condition (in particular free from accident damage or visual defects)
• Free of stickers and advertising lettering
• Car colour: black (by prior arrangement: dark grey or dark blue)
• High value (3 upper middle class limousines and 2 upper class limousines)
• Equipment features:

o Conventional or hybrid drive technology

o Air conditioning

o Hands-free system/Bluetooth telephony

o Navigation system

• At least third party liability insurance
• Insurance cover for neighbouring EU countries 

We invite you to participate in this special event with a corresponding offer by 05.05.2025 and to advertise your commitment yourself.

Please note that an offer can be submitted for the entire requirement, but also for individual or multiple vehicles. Please note that the value threshold of €5,000.00 (see above: General sponsoring TdE) does not apply to vehicle sponsorship.

 Your contact person for sponsoring und vehicle sponsoring:

We would like to thank you in advance for considering becoming a partner of this special event and thus contributing to the presentation of our federal state and the strengthening of our business location.

Legal information concerning sponsoring und vehicle sponsoring:

The regulations of the ‘Guideline on Sponsoring in the Saarland State Administration’ (as amended on 7 November 2014), which, among other things, provides for equal opportunities between potential sponsors, are used as a guideline. We would like to point out that there is no entitlement to the realisation of a sponsorship. Exclusion for objective reasons is possible, for example due to party-political neutrality or for reasons of child and youth protection or due to safety aspects. If a sponsorship agreement is concluded, you agree to the publication of your company details in the state government's sponsorship report. If it becomes necessary to choose between several prospective sponsors, the decision will be based on objective considerations.